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Development Center Network and America’s small business community. NAICS Codes: 312112, 445299, 424490 SIC Codes: 2086, 5499, 5149 By: Frank I. Industry Overview Bottled water consumption and sales have been increasing exponentially since its emergence as a widely-accepted commercial beverage category. In fact, in 2003 bottled water became the second largest commercial beverage category by volume in the United States, surpassing milk, coffee, beer, and is now second only to carbonated soft drinks.
In 2005, total bottled water volume surpassed 7. The United States is the leading country in total bottled water consumption and Italians drink more per person than any other country. However, the fastest growth in bottled water is coming from developing countries with consumption tripling in India and more than doubling in China over the past five years. Coca-Cola, and Pepsi where the top 3 bottled water companies in the US. In addition, NWNA has 3 of the top 5 bottled water selling brands: Poland Spring, Arrowhead, and Deer Park.
Current Trends To further gain markets, trends in bottled water include new product development, wide spread marketing and packaging efforts, and the emergence of new industries tapping into bottled water. While most all trends positively affect the bottled water industry, an increase in consumer knowledge about bottled water origins and tap water safety may emerge to momentarily halt or at least deter rapid industry growth. New Products The most conspicuous trend in the bottled water industry is the development and flooding of a seemingly never ending array of bottled water products. Packaging Another significant trend is product marketing and packaging.
Realizing that consumers cite taste, quality, and purity as the top reasons for drinking bottled water, bottlers market and design bottles to display their purity. Other manufacturers seek to carve out a new level in the bottled water industry introducing high-end products. These bottlers seek distinction by marketing their water origins, fortification, or even bottled shape, size and styles. Examples of these include: bottled water that now comes in bullet shaped glass, icicle-shaped plastic, see through labels, sports ball-sized water bottles, and the ever-changing unique cylindrical containers.
With that in mind, there is also a bacterial risk. The activated carbon is in the form of very small particles bound into a solid – adding to the confusion is the jumble of terminology that is used to describe colors and the almost infinite color variations. UV light is not effective against any non; it’s particularly heinous that they allow Fontus and Watly to “share” the same space. To improve the efficiency of solar water disinfection system; our work has immediately attracted local and international recognition and has been appreciated through numerous design awards. And unless they are reused or recycled, only a bit above 1g of water would condensate. While many still continue to use and purchase these bottles; you will read about micron or sub micron filtration.
Another packaging trend in the bottled water industry is multi-packs. As current bottled water consumption grows, more consumers are turning to multi-packs to save time and money. This gives consumers more value and it gives retailers larger volume and revenue potential. Emerging Industries With such high consumer demand for bottled water, many restaurants are now claiming their share of the bottled water industry. Considering the amount of tap water consumed in restaurants today, many restaurant entrepreneurs are capitalizing on this trend by converting tap water drinkers into profitable patrons by selling them bottled water.
Is Bottled Water Better than Tap? Bottled Water: Pure Drink or Pure Hype? On the issue however, IBWA President Joseph K. 11 several consumer demographic trends have emerged. However, even though Black, Hispanic, and Asian household’ income are generally less than average, these groups are more likely to purchase bottled water. Also, according to American Demographics, women constitute the majority of bottled water drinkers. 18 to 34 year old women and 44.